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ERNA MAŞ strategy is based on a long-term vision that consists of finding precisely the right balance between growth and competitiveness in order to create value for its customers

Prioritising growth

  • By resolutely managing a strong and differentiating product innovation policy, enabling us to offer products and services that fit in perfectly with consumer expectations.
  • By pursuing a unique international expansion, in mature countries as well as in emerging markets, aiming at local leadership

Monitoring competitiveness

  • Through the permanent and responsible adaptation of our industrial tool, by implementing best practices and a rigorous quality control system at a very early stage in the process.
  • Through the strict management on a daily basis of our organisation, infrastructures and costs.
  • Through the constant optimization of our supply chain

Being responsible

  • By ensuring ERNA MAŞ ethical principles are respected.
  • By pursuing a social responsibility policy.
  • By creating sustainable innovations to meet consumer needs.
  • By reducing our environmental impact