ERNA MAŞ strategy is based on a long-term vision that consists of finding precisely the right balance between growth and competitiveness in order to create value for its customers
- By resolutely managing a strong and differentiating product innovation policy, enabling us to offer products and services that fit in perfectly with consumer expectations.
- By pursuing a unique international expansion, in mature countries as well as in emerging markets, aiming at local leadership
- Through the permanent and responsible adaptation of our industrial tool, by implementing best practices and a rigorous quality control system at a very early stage in the process.
- Through the strict management on a daily basis of our organisation, infrastructures and costs.
- Through the constant optimization of our supply chain
- By ensuring ERNA MAŞ ethical principles are respected.
- By pursuing a social responsibility policy.
- By creating sustainable innovations to meet consumer needs.
- By reducing our environmental impact