Erna Maş' strategy is based on a long-term vision that consists of finding precisely the right balance between growth and competitiveness in order to create value for its customers.
Prioritising growth as a leading small home appliances producer
-By resolutely managing a strong and differenciating product innovation policy, enabling us to offer products and services that fit in perfectly with consumer expectations.
-By pursuing a unique international expansion, in mature countries as well as in emerging markets, aiming at local leadership
Monitoring competitiveness as an innovative small home appliances producer
-Through the permanent and responsible adaptation of our industrial tool, by implementing best practices and a rigorous quality control system at a very early stage in the process.
-Through the strict management on a daily basis of our organisation, infrastructures and costs.
-Through the constant optimisation of our supply chain
Being responsible as an reliable small home appliances producer
-By ensuring Erna Maş' ethical principles are respected.
-By pursuing a social responsibility policy.
-By creating sustainable innovations to meet consumer needs.
-By reducing our environmental impact